Innovation is 1% of invention
and 99% of entrepreneurial action.
Managers succeed by following
the rules. Innovators succeed by breaking the rules.
In innovation, doing things
right is often wrong.
radical innovation, every step forward is a step into
terra incognita where
opportunities are guides and
failures are teachers.
entrepreneurial simulation games
work far better than classic
strategy formulation and
project management methods.
Don't be a Chief Executive Officer, be a Chief
of an Entrepreneur
If you are
about your work, everything around you becomes your
Great business inspires employees by amazing
Great business is a daring
vision of a
not a blueprint by a consultant.
Surprise to win
‐ excite your employees,
your customers, shock your competitors!
Dreamers create best
problem solvers create best under the gun.
Market leaders create best for fun under the gun.
Love breeds Love.
Love what you do and success will fall in love with you.
Love your customers
and they will
love you back.
Development must be
Yin and Yang: some people focus on creating breakthroughs
(Yang), others ‒ on preserving established values (Yin) on the
Master of Business Administration? In today's rapidly changing economy
administration would rather kill an
innovative company. To be successful you must be an
Master of Business Synergies!
Things get easier when you
take a helicopter view ‒ you can see and be
seen far better.
Customer is not an object of
marketing. Customer is the one who, if pleased, pays your
salary, and, if excited, brings you joy and inspiration.
Passion for customers is the first
step – in the right direction! – in achieving your business
Every company that wants to be
successful must start with establishing the
for customers. The rest will follow.
creates value for customers
it creates value for business, and vice versa.
marketing is about appealing to the white forces in people's
heart and mind
creative way ‒ as soon as I can distinguish between white and
dark fighters in my own heart and mind. Fortunately, they are
easy to distinguish: the white fighters are those who are driven
love towards others.
Don't sell products, help your
If you sell something
non-innovative, work hard to make prospective customers notice
you in the crowd of other sellers. If you created
radically new customer
value, create also an
buzz marketing strategy to make people desire your product.
In today's overcomunicated World
and overcrowded market, being just excellent is not enough. You must
also be remarkable and rememberable.