Vadim Kotelnikov teachings

We create either for fun or under the gun. We create under the gun to solve problems, but it is while creating for fun that we invent world-changing wonders.

Vadim Kotelnikov, founder of 1000ventures - personal logo


  Innoball Innovation Brainball Innovation Football simulation game 










KoRe 10 Tips
Creating Customers


Vadim Kotelnikov quotes photogram, Love for customers is the springhead of the cascade of innovations and the river of revenues.


①  Love your prospects and strive to make their life happier >>>

②  Be a Loving Creator. Imagine the best possible customer experience and strive to achieve it.  >>>

③  Innovate proactively. Know the needs of your prospects, but focus on creating new desires.

④  Know your competitors, but focus on creating unique customer value.

Surprise To Win

⑤  Differentiate your company; create brand attributes that appeal to the subconscious mind of your prospects and are easy to remember.  >>>

⑥  Differentiate your product, make it remarkable and appealing.   >> Example

⑦  Find the way to make your prospects dissatisfied with what they have now.

⑧  Inspire your prospects with radically new possibilities and ignite a burning desire for something more exciting.  >>>

⑨  Offer your product in a seducing way; emphasize benefits; focus on emotional drivers; appeal to as many senses as possible.

⑩  Make your product buzz-worthy by exceeding customer expectations.






Entrepreneur Differentiated

Creators create. Entrepreneurial creators create value, marketing strategies, delivery channels, and customers... More



The Most Useful Dictionary

Radical Innovation
is not about satisfying customer needs, it is about creating new desires...


White Marketing

Don't sell products, help your customers succeed and thrive...  More



Effective Slogan: WOW Principle

What value you create for your target audience  >>>

Outstanding feature of your business/product

Why people should choose you; your competitive advantage


Create effective contextual value and differentiation messages

①  Describe the key customer benefits

②  Differentiate your product   >>  Examples

③  Motivate with a great benefit-cost ratio (BCR)