ICT-powered Marketing: Online Marketing, Internet, IT Offline, E-mail. SMS, Social Media

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ICT-powered Marketing

Information and Communication Technology for Marketing

Internet Marketing

Internet marketing is the process of promoting a business or brand and its products or services over the internet using tools that help drive traffic, leads, and sales.

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ICT-powered Marketing Channels, Online Marketing Options

Digital Marketing Trends

How To Create a Great Customer-focused Website

① Clarify your website's purpose. Start with asking yourself “Why do I need a website?” and list major desired benefits you want to get from your website. Set smart and measurable goals. For instance, your goals could be to improve brand awareness, increase sales, generate more leads, increase conversion rates, or reduce overhead... More

Search Engine Optimization (SEO) and Marketing (SEM)

① Optimize your site and individual pages for your target audience, not for the search engines... More

How To Promote Your Website

① Create and publish something that generates buzz.... More

Sponsored Posts

Sponsored posts help your website obtain high-value external links from high-ranked websites and thus enhance ranking of your own website. >> Examples

Customer Engagement

① Define an effective social media policy and ensure that employee posts are kept within this policy and best practices bounds... More

Customer Success ● Love Your Customers ● Interpreneur ● Great Website ● IT Architect

Social Media Marketing (SMM)

No matter what your industry, geographical region, or enterprise size, almost any → entrepreneur and → business can benefit from social media interactions and marketing... More

Content Marketing

① Less content often means more impact; → attractive headlines can work like magic in attracting a lot of readers... More

Empathetic Marketing

Internet and social networks opened a new era of empathy marketing. The social web has led to creation of new habits and more personalized needs of customers. It has also humanized the web and paved the way for a more collaborative way of doing business between firms and customers. It created a platform for consumers, marketers and innovators to talk to one another, build relationships, exchange views and ideas... More

Create Great Value Online ● Online Marketing Strategies ● Attractive Headlines

Affiliate Marketing

Affiliate marketing is a type of performance-based online marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate's own marketing efforts. Affiliate marketing is especially suitable for small business as you only pay after the results have been delivered... More

Mobile Advertising

Location-based mobile advertising is favored as search and map ad features benefit from increased use of location data gathered from users.

e-Mail Marketing

Build a responsive opt-in email list. Approach your → subject line, body copy and landing page both skillfully and creatively to increase e-mail open rates, e-mail click rates and landing page conversion rates. Use psychological and emotional catalysts to increase click rates... More

SMS Marketing

Short message service (SMS) becomes a preferred marketing choice for large retailers and → SMEs. SMS messages can be used to promote, remind, attract, engage, reactivate, gather and many other purposes... More

How To Succeed Online ● Create Great Value Online ● Online Marketing Strategies