ICT-powered Marketing Targeted Advertising (Ad Targeting) Augmented Reality (AR) Social Media Marketing: Top 10 Tips Content Marketing SMS Marketing Affiliate Marketing e-Mail Marketing Search Engine Marketing (SEM) ICT-powered Marketing Channels, Online Marketing Options


Top 10 Tips How To Create a Great Customer-focused Website

  • Define your targeted audience the target audience determines what content you present and how... More

Top 10 Tips Search Engine Optimization (SEO) and Marketing (SEM)

  • Optimize your site and individual pages for your target audience, not for the search engines... More

Top 10 Tips How To Promote Your Website

  • Create and publish something that generates buzz.... More

Top 10 Tips Content Marketing

Top 10 Tips Customer Engagement

  • Define an effective social media policy and ensure that employee posts are kept within this policy and best practices bounds... More


Affiliate Marketing

Affiliate marketing is a type of performance-based online marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate's own marketing efforts. Affiliate marketing is especially suitable for small business as you only pay after the results have been delivered... More

Social Media Marketing (SMM)

No matter what your industry, geographical region, or enterprise size, almost any entrepreneur and business can benefit from social media interactions and marketing... More

Mobile Advertising

Location-based mobile advertising is favored as search and map ad features benefit from increased use of location data gathered from users.

e-Mail Marketing

Build a responsive opt-in email list. Approach your subjest line, body copy and landing page both skillfully and creatively to increase e-mail open rates, e-mail click rates and landing page conversion rates. Use psychological and emotional catalysts to increase click rates... More

SMS Marketing

Short message service (SMS) becomes a preferred marketing choice for large retailers and SMEs. SMS messages can be used to promote, remind, attract, engage, reactivate, gather and many other purposes... More

Empathetic Marketing

Internet and social networks opened a new era of empathy marketing. The social web has led to creation of new habits and more personalized needs of customers. It has also humanized the web and paved the way for a more collaborative way of doing business between firms and customers. It created a platform for consumers, marketers and innovators to talk to one another, build relationships, exchange views and ideas... More