website's purpose. Start with asking
yourself “Why do I need a
website?” and list major desired benefits you
want to get from your website. Set
smart and measurable goals. For instance, your
goals could be to improve
brand awareness, increase
sales, generate more leads, increase conversion
rates, or reduce overhead.
Define your targeted
audience – the target audience determines what
content you present and
Learn from others. Study what your
competitors and non-competitors do and write down
the things you like most about their approach,
design, content, and tools.
Develop a clear
structure. Produce a sitemap of your proposed web
content. The site should be easy to navigate.
Visitors should find information in as little clicks
great customer-focused content. Develop
consistent with your business mission and goals,
focused on customer needs, and write with calls
to action in mind.
Create attractive headlines.
Stimulate action. Have a call to action
on every page. Every page should be making your
visitor act on something. Maybe it’s to watch a
demo, view your credentials, or to purchase
something. Whatever it is, make it known to the
informally. Add an about us page.
When a prospective consumer or partner selects a
company to do business with, they like to know who
they’ll be working with. Add business bios and
pictures of your team. Show also you are a real
human being with
passions and hobbies.
Use visuals. Use graphic content
and multimedia to support your message, but don’t
overdo it. White spaces are also important in
communications. In addition, too large images slow
page loading for people with poor connections.
Make it searchable. Offer easily
searchable content; have a 'search engine' box at
the top of every page.
Engage visitors. Make your website
Engage customers and other visitors. Allow visitors to interact with you and
others; host a discussion forum or start a blog – it
may encourage visitors to drop in more often.