Content marketing is focused not on
selling, but on communicating with customers and
prospects, building trust and
brand equity. The idea is to inspire business and
loyalty from buyers by delivering consistent, ongoing
More businesses are
achieving success publishing their original valuable
content rather than embedding advertisements within
someone else's content. Additional benefits of content
marketing include growth of brand power, trust,
reputation, and audience. It helps businesses
build a positive reputation within their industry.
TV and radio ads are
becoming less effective in the overcommunicated world.
Today, itís better to concentrate on inbound marketing,
by producing valuable, engaging content designed for a
The top B2B and B2C
content marketing strategies are
social media, articles on a businessís website,
case studies, videos and articles on other websites.
Content marketing involves creating and posting free
valuable content on various web sites online, while
increasing exposure and awareness for your
business, creating gratitude, building trust, and,
Customer value can be delivered in a variety of
formats, including e-newsletters, white papers, e-books,
case studies, how-to guides,
and answer articles, etc. Examples of content marketing include submitting news,
articles, blog posts, photos, videos, or podcasts to
various types of online sites,
and publication channels.
Kore 10 Tips
Develop a market interaction strategy and then a
content marketing action plan.
Understand that content marketing isnít based on
static plans, but it will evolve and change.
Establish an agile content marketing team; find
other thought leaders in your company and build them
into your content plan.
Less is more. Remember, that less content often
means more impact. Consumers prefer simplistic
marketing messages instead of in-depth messages.
Format your content for
headlines instead of descriptive
labels. Use also navigation aids and bulleted and/or
numbered lists. In
rapidly changing business context and
overcommunicated world, people no longer read.
They skim. If your content cannot be skimmed, it's
unlikely to reach the target audience.
Image-centric content rules because most people are
learners; commit to
of images in your content.
Storytelling is a proven way to
engage your readers.
Tell exciting and intriguing stories. Imbed
values of your target audience. Create
can work like magic in attracting a lot of readers.
Write about something unusual and
worth talking about.
⑧ Be informal, make it conversational. Use active
⑨ Make your audience look and feel great.
Create a room for readers to make interesting
comments and promote themselves.
Invite and analyze
feedback to ensure more content is published
around the topics that are affecting most your