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Content marketing in not focused on selling. It is to inspire business and
loyalty from followers, visitors and buyers by delivering consistent, ongoing
valuable content.
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Content marketing is focused on communicating with visitors, users, prospects and customers, connecting with people virtually, building trust and
brand equity.
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KoRe 10 Tips for Content
Marketing
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①
Develop a market interaction strategy and then a
content marketing action plan.
Understand that content marketing isn’t based on
static plans, but it will evolve and change. |
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③
Less is more. Remember, that less content often
means more impact. Consumers prefer simplistic
marketing messages instead of in-depth messages.
④
Image-centric content rules because most people are
visual
learners; commit to
smarter usage
of images in your content. |
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⑤
Format your content for
easy skimming.
Use meaningful
headlines instead of descriptive
labels. Use also navigation aids and bulleted and/or
numbered lists. In today's
rapidly changing business context and
overcommunicated world, people no longer read.
They skim. |
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If your content cannot be
skimmed, it's unlikely to reach
the target audience.
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Use
Metaphors |
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⑥
Digital storytelling is a proven way to
engage your readers.
Write or tell exciting and intriguing stories.
Create a captivating narrative. Imbed
the
values of your target audience. Create
attractive
headlines
‒ they
can work like magic in attracting a lot of readers. |
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⑦
Write about something unusual and
worth talking about.
⑧ Be informal, make it conversational. Use active
verbs.
⑨ Make your audience look and feel great.
Create a room for readers to make interesting
comments and promote themselves.
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