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Content Marketing

Promote your brand and website through social media sites

   

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Content marketing is focused not on selling, but on communicating with customers and prospects, building trust and brand equity. The idea is to inspire business and loyalty from buyers by delivering consistent, ongoing valuable information.

More businesses are achieving success publishing their original valuable content rather than embedding advertisements within someone else's content. Additional benefits of content marketing include growth of brand power, trust,  reputation, and audience.  It helps businesses build a positive reputation within their industry.

 

 

TV and radio ads are becoming less effective in the overcommunicated world. Today, itís better to concentrate on inbound marketing, by producing valuable, engaging content designed for a specific audience.

The top B2B and B2C content marketing strategies are social media, articles on a businessís website, eNewsletters, case studies, videos and articles on other websites. Content marketing involves creating and posting free valuable content on various web sites online, while increasing exposure and awareness for your business, creating gratitude, building trust, and, ultimately, winning customers.

Customer value can be delivered in a variety of formats, including e-newsletters, white papers, e-books, infographics, emfographics, success stories, case studies, how-to guides, tips, question and answer articles, etc. Examples of content marketing include submitting news, articles, blog posts, photos, videos, or podcasts  to various types of online sites, social networks, and publication channels. >>>

Top 10 Tips Kore 10 Tips

①  Develop a market interaction strategy and then a content marketing action plan. Understand that content marketing isnít based on static plans, but it will evolve and change.

②  Establish an agile content marketing team; find other thought leaders in your company and build them into your content plan.

③  Less is more. Remember, that less content often means more impact. Consumers prefer simplistic marketing messages instead of in-depth messages.

④  Format your content for easy skimming. Use meaningful headlines instead of descriptive labels. Use also navigation aids and bulleted and/or numbered lists. In today's rapidly changing business context and overcommunicated world, people no longer read. They skim. If your content cannot be skimmed, it's unlikely to reach the target audience.

⑤  Image-centric content rules because most people are visual learners; commit to smarter usage of images in your content.  >>  Example

⑥  Storytelling is a proven way to engage your readers. Tell exciting and intriguing stories. Imbed the values of your target audience. Create attractive headlines ‒ they can work like magic in attracting a lot of readers.  >>>  Contests

⑦  Write about something unusual and worth talking about >>>

⑧  Be informal, make it conversational. Use active verbs.

⑨  Make your audience look and feel great. Create a room for readers to make interesting comments and promote themselves.

⑩  Invite and analyze feedback to ensure more content is published around the topics that are affecting most your online visitors.

   

 

  Internet resources:  5 Ways to Perform a Competitive Analysis & Establish Your Presence