Growing Role of Social Media Marketing (SMM)
Social media is quickly becoming the primary way content
SMM refers to the process of
brand marketing and gaining
website traffic or attention through social media
SMM programs usually center on efforts to create content
that attracts attention and encourages readers to share
it with their social networks. The resulting electronic
word of mouth (eWoM) refers to any statement consumers
share via the Internet about an event, product, service,
brand or company. When the underlying message spreads
from user to user and presumably resonates because it
appears to come from a trusted, third-party source, as
opposed to the brand or company itself, this form of
marketing results in ‘earned media’ rather than ‘paid
Major social marketing channels include Facebook,
YouTube, LinkedIn, Google+, Twitter, and SlideShare.
inter alia, allows you create a group to
exchange views on the subject of your choice.
LinkedIn is best suited for business networking.
Twitter allows companies to promote their products on an
individual level. >>>
on Google+ is a priority due to its ability to
targeted advertising methods, navigation services,
and other forms of location-based marketing and
YouTube is a popular channel for promotion of a
service, or a brand.
Example of content promotion >>>
SlideShare is considered to be similar to YouTube,
but for slideshows. Yet, the audience is more
professional which makes SlideShare a great tool for
KoRe 10 Tips
How to make the most of
your social media
❶ Prepare your marketing
materials in a way that makes reading or talking
brand entertaining, fascinating, and
the successful marketing strategies of your
competitors and other great social media marketers.
Create attractive headlines
and provide people with
content that interesting,
not just promotional...
No matter what
your industry, geographical region, or enterprise size,
business can benefit from social media
If you are active on social media,
step it up
aren’t using social media in your
online marketing strategy,
start using at least
social network to begin with.
Learn more about your favorite social network and
of its members.
needs of people and
what makes people buy.
Post smarter and add more value to your target audience.
examples of most
Innovation Is Love
ICT for SMEs
can use social networking sites as a
promotional technique. They can create a local social
advertise specials and deals there. Such
messages encourage other locals to follow the business
on the sites in order to obtain the promotional deal. In
the process, the business earns
brand visibility and