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Head of Growth
is a new top-management job that is expected to become a standard
function in the coming years in both SMEs and larger corporations. |
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SMEs tend to have employees
with a broad job descriptions and operate in a less
structured environment. Employees of rapid growth SMEs ('gazelles')
spend less time worrying about process, and more time on
getting the job done relative to the employees of large
firms that compete in mature markets.
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As a result, SMEs enjoy a
significant advantage in their ability to evolve
rapidly, to react quickly to developments in the
marketplace, and to make the necessary changes to their
competitive
positioning, which, in turn, enhances their
competitiveness. Yet, the lack of formal
policies, systems and structures may become a significant
drag on
operational effectiveness.
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