Vadim Kotelnikov quotes    

Successful Business: KoRe 3 Strategies

Excite employees, create greater customer value and deliver it


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Surprise to win ‐ excite your employees, amaze your customers, shock your competitors! Vadim Kotelnikov quotes


Help Your Customers Succeed

Helping others succeed is a the most direct way to your greatest success. Strengthen your bond with customer to grow your mutual accomplishment. Your customers are concerned about their own success, not yours. They seek out products and producers that are best able to satisfy their requirements. So empathize with your customers. Listen to them, observe them if you want to understand what they need and to help them succeed. Engage your customers in the process of developing products that are most beneficial to them.

Sell Benefits

Understand what makes people buy and sell by helping customers succeed. Demonstrate how what you offer will help them solve their problems, achieve their own goals, and feel better. Differentiate your value offerings so that your prospective customers understand that the benefits you offer them are unique. When you do that, you also establish yourself as an authority in your industry, someone who is knowledgeable and trustworthy.

Engage emotionally with your clients, make buying from you easy and fun, and your profits will grow.


Great Business quote: Great businesses do take care of their revenue stream but focus on passionate creation of increasingly great value for today's stakeholders and tomorrow's learners. Vadim Kotelnikov quotes

Innovate and Synergize

3 Strategies of Market Leaders

Innovate continuously to make your customers and your team happier and to stay unique. Introduce evolutionary value innovations to give your customers. Introduce radical value innovations to create new market niches and become an acknowledged leader in that niche.

Value Innovation: Yin-Yang Strategies

Synergize your core competencies and capabilities to strengthen your competitive advantage. Harness the power of diversity, leverage critical opposites, and create cross-functional synergies. Build synergistic partnerships to leverage your capabilities and access new markets.

Online Revenue Models

Revenue Model

ICT Trends: Market Shifts

Internet, e-commerce, contextual advertising, social networks, mobile banking and numerous other e-innovations gave rise to new kinds of business models as well as reinvented old tried-and-true revenue models... >>>