Open with impact. Make a
powerful first impression. You have 5 seconds to get attention of your
audience and 30 seconds to develop curiosity and interest. Hook the
audience, introduce your topic, demonstrate your credibility,
connect with people,
establish rapport, and set the mood in your
opening words. They must be attention getting,
stimulating, both mentally and
Arouse curiosity or even shock your audience by asking a
skillful opening question or introducing interesting facts. Tailor
your message to your audience. Understand expectations, goals, and
of the people you are addressing.
Empathize with your audience. Establish common ground with
your audience at the beginning of your presentation. Show that you
know their problems and hopes, and are going to present something
highly valuable for them.
great solution or take-home message in a catchy,
compelling, thought provoking and easy to remember way. Be clear
about what you want to achieve.
Selling Is Problem
Emphasize the benefits to the audience. Don’t talk about your
subject, talk to people. People buy benefits, not your subject.
Emphasize what they will gain by listening to you.
Stay focused on
your main objective. Build a roadmap into your presentation to
make it easier for your audience to follow it. Channel your energy.
Be charismatic. Create personal impact: be inspired, radiate
and channel energy. generate authority and exude an aura of
confidence. Be an entertaining presenter and engage the “child” part
of your audience. Be witty.
humor to your talk.
Humor is a very effective attention-getting technique when used
naturally and appropriately.
Humor keeps the audience alert and awake, and also increases
retention of information.
Engage your audience. Be engaged yourself if you want to
engage others. Tell a story that interests your audience and is
aligned with your objectives and key points. Ask
Pause your presentation for a short while and start a quick
discussion. Gauge non-verbal communication:
listen to emotions, read
your listeners’ body language and other subliminal messages, and
Make it memorable. Employ and follow a structure – people
recall structured information much better. Do something unexpected.
Use impressive associations. Vary your voice,
visuals, and evidence.
emotionally and arouse the emotions of your audience –
never forget how you made them feel.
Close with impact. Summarize the main points, focus on what
you want your audience to think, feel, and do. Create something
memorable for the audience to take away with them. Make it brief,
catchy and to the point. Remind your audience of
the benefits of taking action.
Say and show the most important things you want your audience to
remember at the very end of your presentation.