❶ Create a
visionary, and appealing title: evoke concern, provoke
curiosity, ad contrast and urgency, promise an
interesting solution and great benefits.
❷ Make your audience feel
you are reading their minds and emotions. Empathize with them, know
their needs, desires and expectations.
❸ Start your presentation in
an unorthodox way, share something extraordinary, tell an
eye-opening story. Communicate with
pictures to increase your influence over your audience.
the big picture for your
audience. Use both your rich experience and research results to
formulate your thesis statement.
presentation toward the desired outcome you want to achieve.
❻ Create new
Explain the potential problems with maintaining the 'status quo‘ and
nurture creative dissatisfaction with it.
❼ Take your audience on an
incredible journey and inspire them to want to take a risk and do
something new. Show how they can be rewarded by doing this.
❽ Showcase before-and-after
success stories to help your audience to see the importance of
change and not fear the transformation process and results.
❾ Guide the audience into
the desired action steps you want them to take. Don’t expect them
know what to do next – help them to begin the journey.
❿ Engage the audience, ask
for the their ideas ‒ let the change become their baby.