the big picture for your
audience. Use both your rich experience and research results to
formulate your thesis statement.
presentation toward the desired outcome you want to achieve.
❻ Create new
Explain the potential problems with maintaining the 'status quo‘ and
nurture creative dissatisfaction with it.
❼ Take your audience on an
incredible journey and inspire them to want to take a risk and do
something new. Show how they can be rewarded by doing this.
❽ Showcase before-and-after
success stories to help your audience to see the importance of
change and not fear the transformation process and results.
❾ Guide the audience into
the desired action steps you want them to take. Don’t expect them
know what to do next – help them to begin the journey.
❿ Engage the audience, ask
for the their ideas ‒ let the change become their baby.