Successful
proactive businesses not only
anticipate
future trends but also
create the
future.
▪ They
create new customer needs and
develop solutions that allow them to
meet future demand rapidly and
effectively.
▪ They anticipate
opportunities that are likely to emerge
in the future – or create them – and
focus their innovation program
accordingly.
▪ The
companies employing a proactive
innovation strategy are
trend setters.
▪ They
surprise
others and are
at the fore in their respective
industries.
▪ They create
radically new
value and are the first to identify and
pursue spin-off high-value
opportunities.
▪ They
take
noble risk, treat
failures as stepping stones to success,
learn from feedback
and
adapt their strategies
accordingly.
▪ They are
focused on the future they want
to create, yet
flexible in forging the
path leading them there.
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