Value innovation is an exciting 
											non-stop race where your main 
											competitor is yourself.
											Every day, strive to get better than 
											you were yesterday in what you are, 
											what you can do, and what 
						value you 
											create for others. 
						
						Don't aim to be a "star", aim to be 
											a generous and invaluable 
						sun that 
											illuminates, feeds and warms 
											everything around it