Help Your Customers Succeed
Innovation: Yin-Yang Strategies
Helping others succeed is a the most direct way to your
customers and strengthen your bond with them to
grow your mutual accomplishment. Your customers are
concerned about their own success, not yours. They seek
out products and producers that are best able to satisfy
their requirements. So empathize with your customers.
Listen to them,
observe them if you want to understand
what they need and to help them succeed.
Invent new things and engage your
customers in the process of developing products that are
most beneficial to them.