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Understanding Trends as a Vital Skill
Understanding the trends is a vital skill for both
Government leaders and SME managers. It helps to answer
such important questions as,
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‘What is going to impact
ICT and SME development
scenario in the nearest future?’ and
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‘What actions government and
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entrepreneurs should
take now to get ready and adapt rapidly to the
upcoming radical change?’
Market
research shows that cloud and mobile applications would
lead the way in the years to come.
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SME users would start
explore and use public could (SaaS). Hybrid ICT,
HTML5,
integrated ecosystems, enterprise application stores,
actionable analytics are emerging bestsellers.
Further,
worldwide ICT device shipment forecasts show that
ultramobile and tablet devices would show much higher
sales growth rates than PCs and mobile phones. This
means that
SMEs must adjust their
websites and
presentations accordingly.
Market
Shifts
SME market is driven today by the following shifts:
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From heavyweight to lightweight solutions
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From acquisition of in-house solutions to subscription
to web-based ones
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From individual productivity to collaboration
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From data silos to data anywhere
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From a fixed office to a flexible office
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From desktop-fixed device to bring-your-own-device (BYOD)
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From ICT-powered
customer service/communication to
customer engagement
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