Vadim Kotelnikov


Business Success 360    Love Your Customers    Create Customer Value


White Marketing  Emfographics logo - Emotional Infographics

Bringing both noble joy and high revenues




Customer, like a mussel, hides inside his shell when a noisy ad attacks, but may open up to a soft friendly offer.




White marketing
is about
love-driven appeal
to noble desires
prospective customers


White Marketing Selfiegrams Love Your Customers Empatheting Marketing Loving Customer Relationships Happy Business Help Others Succeed and Thrive Creating Customers Contextual Value Proposition Inhale Love Customer Business Kosages Innovation is Love Customer Needs

White Marketing






Enjoy both Joy and Financial Rewards

Donít treat Customer as the object of marketing, Treat Customer as the one who, if pleased, pays your salary and bonuses, and, if excited, brings you joy and inspiration.  >>>

White marketing is about appealing to the white forces in people's heart and mind in a creative way ‒ as soon as you can distinguish between white and dark fighters in your own heart and mind. Fortunately, they are easy to distinguish: the white fighters are those who are driven by unconditional love towards others and a burning desire to make them happier.



Empathetic Marketing

Creating a great emotional relationship with consumers and engaging them emotionally is the true magic behind building successful brands.

Marketing strategies based on good understanding of core emotional drivers of consumers lead both to a better connection between the customer and your company, and to deeper and longer-term satisfaction for everyone involved... More

White Marketing- what it is, love-driven, Vadim Kotelnikov




Love-driven Selling

Be a helper, not a seller. First, don't push, pull. Listen to your customers, ask empathetic questions, and strive to understand which solution would benefit them most.

  Love your customers, strive to make them happier, help them grow

  Listen empathetically, listen to customersí emotions and noble values

  Discover unmet noble desires, both conscious and unconscious

  Create new noble desires you can satisfy

  Offer the most beneficial solution

  Build loving relationships