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White marketing is about appealing to the white forces in people's heart
and mind in a
creative way ‒ as soon as you can distinguish between
white and dark fighters in your own heart and mind. Fortunately, they
are easy to distinguish: the white fighters are those who are driven by
unconditional love towards others and a
burning desire to make them
happier. |
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Empathetic Marketing
Creating a great
emotional relationship with consumers and engaging
them emotionally is the true magic behind building
successful
brands.
Marketing strategies based on good
understanding of core emotional drivers of consumers
lead both to a better connection between the
customer and your company, and to deeper and
longer-term satisfaction for everyone involved...
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