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①
→
Love
your prospects
and strive to
make their
life happier.
>>>
②
Be a
Loving Creator. Imagine the best
possible customer
experience and strive to
achieve it.
>>>
③ Innovate proactively. Know the
needs of your
prospects, but focus on
creating new desires.
④
Know your competitors,
but
focus on creating
unique
customer value.
→
Surprise
To Win
⑤ Differentiate your
company; create
brand
attributes that
appeal
to the
subconscious mind
of your prospects and
are easy to remember.
>>>
⑥
Differentiate your
product, make it
remarkable and
appealing.
>>
Example
⑦
Find the way to make your
prospects dissatisfied with
what they have now.
⑧
Inspire your prospects
with
radically new
possibilities and ignite
a
burning desire for
something more exciting.
>>>
⑨
Offer your product in a
seducing way; emphasize
benefits; focus on
emotional drivers;
appeal to
as many senses
as possible.
⑩ Make your product
buzz-worthy by exceeding
customer expectations.
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