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Love Your Customers
Every business that wants to
be
successful must focus on
creating greater customer
value.
Great sustainable profits
are never attained when
sought after directly. They
come as a by-product of
creating and delivering
great value to customers.
To keep creating truly great
customer value, a company
must start with establishing
the culture of
→
love
for customers.
The rest will follow.
Satisfy Customer Needs
Strive to get deeper
understanding of what drives
value for customers, how to
align your entire company to
focus on value creation, and
how to communicate value.
Assume the perspective of
your customer and ‘taste’
your products and services
to gain deeper customer
insight and understand the
real value of your
offerings. Listen to your
real customer and use
customer feedback to
identify top sources of
dissatisfaction and
opportunities for
improvement.
Create New Customer Needs
and Satisfy Them
Henry Ford whose cars
revolutionized
transportation once said,
“If I had asked the public
what they wanted, they would
have said a faster horse.”
Satisfying known customer
needs brings bottom-line
results. Bold new
initiatives that create
radically new customer value
add to your top-line growth.
You can also create
breakthrough customer value
by building a new
synergistic combination of
existing solutions and
benefits.
Just remember: if you create
radically new customer
value, you must also invest
in creating radically new
customer needs in order to
create customers for your
disruptive product or
service.
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