Vadim Kotelnikov

Value Innovation

Great Innovator


Invent a New Great Product       Kossages - Vadim Kotelnikov quotes, sage, messages

Vadim Kotelnikov icon   Kossages - Vadim Kotelnikov quotes, sage, messages        



Love your customers and Dare to be different!

Love for customers is the springhead of the cascade of innovations
and the river of revenues.


Invent a Great Product Dennis Kotelnikov Love Your Customer Synergy Innovation Breaking Rules Empathize with Customers Entrepreneurial Creativity Innovation is Love Value Innovation TRIZ 40 Principles

Love Is Fundamental

Love for customers is fundamental for inventing a great product that customers would love. If you are to give your best and prosper you need to be passionate for both your work and your consumers.

Look for the most powerful ways to turn your passion, expertise and resources into amazing customer value >>>

What are the unsatisfied needs and desires of the consumers? How could you make them happier and keep amazing them with various features of your next product as long as they use it?

Don’t wait until you have all the answers, start playing with your promising ideas, involve consumers as co-innovators, build prototypes.






Love for customers differentiates from competitors, Vadim Kotelnikov quotes, Irina, pigeons

Creation Makes Your Love Visible

Create a great product vision and keep it in your mind as you create various technologies, parts and applications. Start with strategic creativity to make sure you are moving in the right direction. Then, start inventing the product itself: challenge assumptions, break rules, experiment with unusual combinations.

KoRe 10 Innovative Thinking Tools may stimulate generation of diverse ideas and help integrate and synergize them.  >> 

A hackathon may help invent a new product and construct a working prototype within a narrow time frame.




KoRe 10 Tips for Team Creativity

❷ Nourish love for the consumers of the teamwork outcomes and a shared burning desire to create great things for them... More



Ideate on Autopilot

By engaging your subconscious mind, you can get true insight, see the current situation and the desired future holistically, and ultimately create the most valuable solutions that lead to that desired future... More

Play a Simulation Game with Your Initial Invention

A simulation game will help you build on your ideas and realize their potential for creating greater products. For instance, Innoball ('Innovation Brainball', also 'Innovation Football' ) helps enhance – often dramatically – the initial invention. It will also strengthen your venture because it helps anticipate and overcome barriers to new product development, outsmart competitors, develop effective invention commercialization strategies and a winning business model.  >>>