Learn to unlearn.

You need to look at the things inside and outside you with new eyes if you want to make discoveries.

Remember, nothing makes you blinder than a point of view.

Dennis Kotelnikov Knowledge, Wisdom, Enlightenment 'I already know that' Cross-functional Expertise Challenge Assumptions Challenge Assumptions, 2 roles of knowledge, angel devil, fertile soil, trap, Dennis Kotelnikov





Open Mind

Recognize that everyone, including yourself, has ingrained assumptions about every situation. and so-called common knowledge may not be correct.

Never forget that knowledge plays two opposite roles – it serves as a fertile soil for generation of new ideas, but also entraps people in old ways of seeing and thinking.

Vadim Kotelnikov advice Learn to unlearn to make discoveries



New Eyes

Strive to see what others overlooked.

Think black and white ‒ turn your multicolored perceptions off for a while and see everything around you in pure black and white colors to identify the things that need to be changed radically.

Innompic song lyrics I Have a Difference To Make! create a lot Vadim Kotelnikov Dennis Ksenia Kotelnikova Magomed Gamzatov



Broader View

Ask "Why?" and "What If?" questionscritical thinking works best when you continually ask yourself, ‘Does this make sense?’, ‘If not, what if?’. Use the 5-Why approach to determine the root cause of a problem. Solve problems positively. Ask yourself, "What good things this problem brings to me? Let me list of them all."

Vadim Kotelnikov quotes Break Rules fresh ideas innovation




Be different and make a difference. Open your mind to a new way of thinking, new data, new options.


Look for hidden and unused opportunities.

Diverse Points of View

Consider the issue from many different angles.

Song "I Have a Difference To Make!" make things better Vadim Kotelnikov Innompic anthem Planet of Loving Creators



Unconventional View

Look at things from an unexpected viewpoint
– even if an obvious solution presents itself,
look for a not-obvious one.

Up Side Down

Consider doing the opposite to what other people do.

Innovation rules Challenge Assumptions doing things right is wrong Vadim Kotelnikov Rajendra Jagdale




Allow originality and surrealism to provoke new images of reality.


Contemplate the unthinkable and the impossible.





Make Conscious Assumptions

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Strategic Flexibility

In today's rapidly changing world, your strategic flexibility and the ability to adapt quickly when you see that a particular strategy isn’t working constitutes a key success factor for you... More

Flexibility quotes Vadim Kotelnikov



Simulation Game

Innovation Brainball (Innoball) is breakthrough business game that helps disruptive innopreneurs achieve great success in the real world.

This simulation game develops as a sequence of assumed moves by innovators and their opponents... More

Innoball simulation game Innovation Brainball author Vadim Koelnikov