Vadim Kotelnikov, founder of 1000ventures - personal logo

Vadim Kotelnikov teachings

SPINSPiral INtegration of Ideas

How to assess and synergize brainstormed ideas quickly


Loving Creator

3 Levels of Creativity

Holistic Creativity


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SPIN - Spiral Integration of Ideas - value-added brainstorming, Vadim Kotelnikov  

Having brainstormed many ideas ideas, select the best ones
and integrate them into a single solution

Amazing Thinker 360





5 Main Benefits





① Utilizes each idea’s greatest value to enhance the value of other ideas.

Synergizes ideas both horizontally and vertically.

Innovation 360

③ Engages subconscious mind that works millions of times faster.

Subconscious Thinking

④ Manages individual competitiveness so it doesn’t create barriers caused by one person trying to top others all the time.

⑤ Facilitates social interaction, cross-pollination of ideas, group / team creativity and intellectual teamwork.






Application Areas




Vadim Kotelnikov teachings

Innovation is never about just one idea however great it is. It's a virtuous spiral of ideas inspired by simulation, experimentations and market learning.

Vadim Kotelnikov, founder of 1000ventures - personal logo


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Business innovation, development of innovative business models and strategies

Value innovation, competitive innovation

Innovation 360

  Team Creativity, Innoball - Garden and Kitchen Ideation phases, individual ideas, synergizing ideas



→ Enhancement of group creativity and entrepreneurial creativity of innovation teams

Business games

Innoball entrepreneurial simulation game InnoBall

  Innoball Ideation and Idea Selection











  How To Run a SPIN Session


Describe the problem or the desired result.

Let each member of the group silently write down a creative solution.

Pick a core idea (you can use Gold Coin cards for quick selection of the most promising idea) and combine it with other ideas one by one.

Pick a different creative solution as the core idea and combine it with other ideas one by one in a completely different order.

Take a break for about 20 minutes, let people relax mentally so that their subconscious mind switches on and generates greater solutions.

Ask each member of the group to write down a value added idea.

Repeat the idea integration process with the second-thought creative solutions.

Take another break to let the group members relax mentally and take a helicopter view of the all solutions generated.

Evaluate the ideas and integrated solutions to select the highest-value ones.

Create the final solution by integrating all the inputs in the most effective way.




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