Business innovation, development of
innovative business models and strategies,
creative solving of complex problems,
enhancement of group creativity and
entrepreneurial creativity of
Spiral Integration of Ideas
Utilizes each idea’s greatest value to
enhance the value of other ideas.
Builds both horizontal and vertical
synergies among diverse ideas.
subconscious mind that works millions of
Manages individual competitiveness so it
doesn’t create barriers caused by one person
trying to top others all the time.
cross-pollination of ideas,
team creativity and
How To Run
Describe the problem or the desired result.
Let each member of the group silently write
down a creative solution.
Pick a core idea and combine it with other
ideas one by one.
Pick a different creative solution as the
core idea and combine it with other ideas
one by one in a completely different order.
Take a break for about 20 minutes, let
people relax mentally so that their
switches on and generates greater solutions.
Ask each member of the group to write down a
value added idea.
Repeat the idea integration process with the
second-thought creative solutions.
Take another break to let the group members
relax mentally and take a helicopter view of
the all solutions generated.
Evaluate the ideas and integrated solutions
to select the highest-value ones.
Create the final solution by integrating all
the inputs in the most effective way.