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Differentiation Strategy

Strategic Position + Strategic Action

   

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Why Differentiate?

The concept of being unique or different is very important for successful marketing and competing in today's overcrowded market. You must stand out from the competition.

Surprise To Win

Your superior customer value or product means nothing without communicating its advantages in a compelling and convincing way.  >>>

Differentiation is also the key to building your sustainable competitive advantage and the step 1 in building your brand. Distinguishing your brand from all others is a ‘life-or-death’ question for your business – your brand power grows or declines together with the effectiveness of your differentiation strategies.

Differentiation Strategy

Your differentiation strategy calls for you to sell innovative products to customers with unique needs. This strategy should be a synergistic combination of activities aimed at producing and delivering products that customers perceive as being valuably different.

3 Strategies of Market Leaders

Customers choose among multiple options based on differentiated value, explicit or implicit. Work with perceptions and subconscious values of your prospects to make your valuable difference extremely appealing to them if you want to inspire customers to choose your product.

 

  

 

     

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