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Kore 10 Innovative Thinking Tools
for inventing new products ● differentiated value ● new business models
Vadim Kotelnikov
Inventive Questions
Customers of Innovations
Balloon
Big picture understand needs and motivators of diverse groups of consumers;
Elevating make something more visible (strategic intent; guidelines; heroes); make a core feature more prominent;
Travelling diversify; explore new markets;
Money
Team provide financial incentives; give shares; buy trainings and/or consultancy services
Customer help customers earn money, save money
Investor understand selection criteria used by investors; develop a sound → revenue model and return realization options; provide convenient exit strategies; prepare a compelling presentation for investors
Flashlight
Turn on ...; focus on most important things;
Turn off defocus, challenge assumptions; stay beneath the radar;
→ Surprise lightening speed (quick selection of the best ideas; fast to market); draw attention;
Below are some examples of (1) metaphoric and (2) practical solutions
Magic Tool
Metaphoric Solution
Practical Solution
Elevate your product / your company above the competition
● → Surprise To Win
● Create greater → value Innovations; Develop a new-to-the-world product
● Invent more effective differentiation and creative marketing strategies
Take a helicopter view
● Work on your business
● Build synergies and → balance your business system
● Invent new growth strategies
Set a stretch goal
● Create and articulate an inspiring vision and strategic intent
● Launch a crusade
Travel to a new place
→ Discover new opportunities
● Create a new market niche
● Develop a Blue-Ocean strategy
Find new ways of doing things
● Challenge assumptions; ask 'Why? What if?' questions
Discover customer needs; obtain market insight or competitor intelligence
● Make trend spotting practices a habit
● Create early warning teams
Find new partners
● Define what is required to be superb, but is outside your capabilities
● Look for the desired core competencies and great synergy potential
Find the → problem
● Use the 5-Why process
Find an → innovation solution to a problem
● Brainstorm; take different perceptual positions; discover opportunities
Make rules more visible
● Promote corporate values / guiding principles / idea evaluation guidelines
Headset
Communicate with employees
● Create a more effective suggestion system >>>
● Communicate the knowledge and information that people need
● Facilitate cross-pollination of ideas
Communicate with customers
● Listen to customers; obtain customer feedback
● Partner with customers for development of new solutions
Communicate with external experts
● Exchange knowledge and ideas with a diverse group of experts and innovators
● Inspire criticism to discover improvement opportunities
Fishing Rod
Experiment with different baits to find out what works best
Hire away a key player of a competitor;
"Catch" investors / partners
Beta-test a new product
Experiment with various marketing approaches and techniques
Ask learning SWOT questions
To be completed soon
Knife
Brood
Rope
Hammer
Trophy
