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The widely used
Kore 10 Innovative
Thinking Toolset was not
branded initially.
Having created it, I
called it '10 Metaphoric Tools',
I fine-tuned it
on my
own innovative projects
first. Then I used this
method in corporate
trainings to help my clients
develop super-effective
business strategies, create
→
synergistic innovations
and/or
→
solve
complex problems.
Every application of the
10 Metaphoric Tools produced truly insightful, inspiring
and empowering results.
When I published
information about the '10 Metaphoric Tools' at my
website, my Singapore-based partner suggested to
brand
it. He wrote:
***
KoRe10 Business Toolset
(V.1.15)
Kore10 is one word
Hi Vadim
Take a look at this
name.
"Ko" for your name.
"Re" completes the
visual and anecdotal
meaning for the "RE" in
co"RE"
"10" for number
principles
and Business Toolset for
Business Tools.
(V.1.15) for the first
version in 2015.
In just this naming only
you would have a
new
brand, new Business
principles and a catchy
memorable name....
WHY
I am suggesting this
name because
Metaphorical in English
usually means something
used instead of...
Used otherwise it is
meaningless.
If you wish to use it
differently... you will
have to define it.
Since you have to define
it for your usage, then
it is better to make up
your own word.
It is removes the
confusion that is likely
if someone sees the word
and not your definition.
If the truth be told
however, many persons do
not know what
metaphorical really
means and will miss both
your new definition or
the old meaning.
The wisdom therefore in
using your own word is
that of it is doing it
should be done well and
because some Smarty
somewhere will take you
to task and say, I
thought you were using
metaphors.
***
I thanked my partner for
the great idea and inspiration. Then I sang the song
'Friends Will Be Friends'. Then I added meaning to "Re"
‒ recipe. Finally, I specified that 'KoRe 10" is about
innovative thinking. Done!
But not finished! I
renamed my "Top 10 Tips" chapter to "KoRe
10 Tips". Other applications of
the brand "Kore"
will follow. |
