❶
Understand your audience before you create your visuals
❷ Keep it simple – each slide should focus on one idea or concept
❸ Make a
powerful first visual impression, inspire and arouse curiosity.
❹ Show the audience how they can get something
they want.
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❺ Don't dilute your message, emphasize your main point visually
❻ Avoid wordy visuals; go for small self-contained bites.
❼ Use images to illustrate data and technical characteristics
❽ Match
color with the tone and message of your presentation
❾ Summarize complex information or split it up over several slides
❿
Use text movement with caution ‒ it's difficult to read a text as it
is moving.
