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Success Story :
Town & Country Grill
When Vance Patterson, CEO of Patterson Fan Co., saw a couple of employees
cooking hamburgers on a grill made of spare parts from the company's
industrial fan products, he was intrigued. He talked the employees and they
built him a similar grill for his birthday, with same flared parts that
allowed heat to circulate more evenly. Some months later, Patterson patented
the grill in the names of the two inventors and himself, and founded a new
company to manufacture and sell the Town & Country Grill.
Lessons from Michael Dell
"Our success is due, in part, to not just an ability but a willingness to
look at things
differently,"
writes
Michael Dell, the Founder of
Dell Inc. "I believe
opportunity is part instinct and part immersion –
in an industry, a subject, or an area of expertise. Dell is proof that
people can learn to reorganize and
take advantage of opportunities that others are convinced don't exist.
You don't have to be a
genius, or a
visionary, or even a college graduate to
think unconventionally. You just need a framework and a
dream.“
→
Entrepreneurial Creativity: 4
Keys
Questions To Ask Constantly
If you want to
discover opportunities before others do or even
create
opportunities before they emerge, ask yourself these five
questions constantly.
-
What are the trends that will change our market or industry?
-
What will the daily life/business of our customers look like in 3 years from
now?
-
What are the unsolved
problems of our
prospective customers?
→
4 Levels of Problem Solving
-
What are the hidden
needs and
wants of people in our target market?
-
What
new product / service would make our target
customers scream ‘WOW!’?
→
Surprise To Win
→
Sell Benefits
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