How To Create a Great Customer-focused
Website
①
Clarify your
website's purpose. Start with asking
yourself “Why do I need a
website?” and list major desired benefits you
want to get from your website. Set
smart and measurable goals. For instance, your
goals could be to improve
brand awareness and
brand appeal, increase
sales, generate more leads, increase conversion
rates, or reduce overhead...
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Search Engine Optimization (SEO) and Marketing (SEM)
①
Optimize your site and individual pages for your
target audience, not for the search engines...
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How To Promote Your Website
①
Create and publish
something that generates
buzz....
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Sponsored Posts
Sponsored posts help your
website obtain high-value external links from high-ranked websites and thus
enhance ranking of your own website. >>
Examples
Customer Engagement
①
Define an
effective
social media policy and ensure that employee
posts are kept within this policy and best
practices bounds...
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