is focused not on
selling, but on communicating with customers and
prospects, building trust and
brand equity. The idea is to inspire business and
loyalty from buyers by delivering consistent, ongoing
Do search engine
optimization (SEO). For each page, write a
descriptive title using just 5 to 8 keywords.
Position your keywords
in the first paragraph of your body text.
keywords in the title and the ALT attribute of image
Submit your site to
trade organization sites and specialized
Offer content for
others to use in their newsletters and sites. Ask
them include a link to your website.
Become part of a
social media community.
Promote your site in
online forums and discussion lists.
Develop a free service
and/or offer free valuable downloads.
Create and publish
something that generates
How To Create Attractive Headlines
Build a responsive opt-in
email list and write
high-converting emails with high open and click