Digital Marketing Trends

 

  

 
Digital Marketing Trends Emfographics Guest Posts Digital Marketing Trends  

AI-powered Copywriting

Most forms of marketing if you boil them all the way down to their core always start with copywriting.

Artificial intelligence (AI) is a great knowledge-hacking tool that can inspire creativity, expand ideas, and boost productivity of a human copywriter.

  

 
 

Guest Post Marketing

Guest posting (or guest blogging) is a content marketing technique where you write for a website, blog, or publication that isn't your own in order to promote your brand. The post usually includes a link to your own website somewhere within the text.

Backlinks are an important component of SEO. Websites with more backlinks will usually have a higher website authority and rank higher in Google than new websites with fewer backlinks.

  

ICT-powered Marketing

Internet Marketing

Content Marketing

10 Tips

How To Write Great Stories

Impactful Images

Attractive Headlines

  

 
 

Interactive Content

Just as text has shifted to video, traditional digital marketing tactics have shifted to interactive.

Some examples of powerful interactive tools are quizzes and polls, 360-degree videos and augmented reality advertisements.

  

 
 

Video, Podcasts

Video is more likely to drive searches on a website than text. People love to be entertained.

Podcasts provide a prime opportunity to connect to niche markets through influencers.

With influencers popping up with their new podcasts everywhere, the platform has become a key player in the future of digital marketing.

  

How To Make Online Presentations

Social Media Marketing (SMM)

10 Tips

Yin-Yang of Marketing

Push-Pull Marketing

  

 
 

Personalization

This is the era of personalized messaging. 90% of consumers say they find personalized marketing appealing, and 80% are more likely to do business with a brand that offers personalized digital experiences. Market segmentation and AI-powered customer experience management are increasingly important today.

  

 
 

Chatbots

An example of artificial intelligence at work, chatbots have become one of the most preferred customer communication tools. Chatbots are automated software that performs specific communication with customers. Chatbots provide fast, consistent, 24/7 customer service, offer more personalized experiences, and deliver multilingual support.