Birth of Content Marketing



Inspirational Business e-Coach launched in 2001 at disrupted  the business education industry creatively and gave birth to content marketing.



Content Marketing guidelines  

Content marketing is focused not on selling, but on communicating with visitors, users, prospects and customers, connecting with people virtually, building trust and brand equity.




Content marketing is to inspire business and loyalty from followers, visitors and buyers by delivering consistent, ongoing valuable content.

You can deliver valuable content through your own website, social media and other sites



Content Marketing Art vs. Skill Vadim e-Coach  

If you treat content marketing as an art, then readers will savor your articles like delicious meals.

If you treat content marketing as a skill, then your articles will smell like artificial flowers.





More solo interpreneurs and businesses are achieving success publishing their original valuable content rather than embedding advertisements within someone else's content. Additional benefits of content marketing include growth of brand power, trust,  reputation, and audience.  It helps businesses build a positive reputation within their industry.

  Vadim Kotelnikov 3 hobbies Inspiring others to generate their own ideas



TV and radio ads are becoming less effective in the overcommunicated world. Today, itís better to concentrate on inbound marketing, by producing valuable, engaging content designed for a specific audience.





The top B2B and B2C content marketing strategies are social media, articles on a businessís website, stories, eNewsletters, case studies, videos and articles on other websites. Content marketing involves creating and posting free valuable content on various web sites online, while increasing exposure and awareness for your business, creating gratitude, building trust, and, ultimately, winning customers




User experience and customer value can be delivered in a variety of formats, including e-newsletters, white papers, stories, e-books, infographics, emfographics, success stories, case studies, how-to guides, tips, question and answer articles, etc. Examples of content marketing include submitting news, articles, blog posts, photos, videos, or podcasts  to various types of online sites, social networks, and publication channels.