Marketing as a Dance - harmonize push-pull tactics

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Vadim

Marketing as a Dance

Harmonize push-pull tactics

Coaching by Example

Trademark Concepts

Quotes

Founder

Innovator

Marketing as a Dance Yin and Yang push and pull harmony Vadim trademark concept

Elevator Speech on Marketing as a Dance

Treat marketing as an empathetic dance – harmonize push (Yang) and pull (Yin) movements.

Push gently because people love to buy but don't like to be pushed to buy.

Invite

First you must invite a prospect to dance so that they agree. You have to arouse strong enough curiosity for the prospect to decide to invest their precious time in the interaction with you.

Curiosity marketing, motivational marketing, and eye-opening digital marketing (social media marketing, e-mail marketing, or focused content marketing) are most common invitation-to-dance strategies.

White Marketing

Difference that Makes the Difference

Marketing as a dance begins when your prospect starts talking.

Communicate in a way that inspires your prospects to open up and start talking about their aspirations, desires, challenges, and barriers that block the way to their dream.

Excite

Inspire imagination and new desires through creative interactions.

Elevate their dreams and show an easy pathway to that desired future.

Connect with your prospects – empathize, show a genuine interest in them, keep smiling.

Markeing as a Dance be passionate about customers

Seduce

Be a helper, not a seller. People love to buy what they are attracted to, but they don’t like to be pushed to buy. So, pull stronger, push gently. Let your prospect be a lead partner during this phase of the dance and adapt the spectrum of your value proposition according to their desires.

As people buy on emotion and experience, emphasize emotional benefits of owning the product and offer a test drive. Justify afterwards with facts, comparisons, and testimonials.

Contextual Customer Value Proposition

Communication GEM

	Don't treat customer satisfaction as a have-to-do work, treat it as a passionate, creative and exciting journey.	Vadim
		Founder

Customer Success 360

Innovation is Love

Customer Value Creation

The Art of Content Marketing

	For some, customer is the king. For others, customer is the god. To me, customer is a beloved friend I strive to make happier.	Vadim
		Founder