Micro-courses >>> Innovation Strategies

Winning Customers

Create Great Innovative Customer Value, Amaze and Win Loyal Customers

Free Inspirational Micro-course

by Vadim Kotelnikov, Founder of Innovarsity free online Innovation University!

Customer-Driven Innovation is not a one-time event or a slogan, it's a philosophy and a mindset. You should live this principle daily. Observe people, live your customers' life, watch how they use your product to learn what works and what doesn't work.

Encourage experimentation and risk taking. Involve everyone. Require every person, regardless of their position to spend time on customer contact and services activities. Help your employees to understand the customer's needs by involving them in listening to customer feedback after a new product launch. Ask all your employee to get on board with customer-driven innovation. Ingrain it in your operations so deeply that is becomes a part of DNA of your company.



Great Innovator: 8 Winning Habits

Value Innovation


Uncreative Person: Top 10 Lack-Ofs


Discover much more

in the mini-course

Winning Customers



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