Personal Brand: Why a personal logo is better than
an avatar
Comparison table
Avatar looks like a me-too image - does not differentiate you, skin-deep; good
for fun and e-communication in small groups
Makes deep messages look shallow.
short lived
not suitable for use as a tiny icon
personal logo can reflect your life mission, can be used as a signature, good
for e-communication everywhere
Can draw attention to trademark concepts and deep thoughts
life-long
suitable for use as a tiny icon
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