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Master Key To Building an Outstanding Business
An outstanding business creates an outstanding
value in an outstanding way.
What is the master key to creating an
outstanding business? Everybody knows the answer − it's 'LOVE'. If
you love what you do, have a passionate team, love your customers,
partners and the World, you'll build an outstanding business
joyfully...
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Outstanding Business vs. Business Unusual
A
Japanese proverb says, that rowing harder doesn't help
if the boat is headed in the wrong direction. And the
word "unusual' says nothing about the direction.
"Unusual" can mean both good and bad. One can row
unusually both in a right and a wrong direction.
One could design a company without a value creation
function or a marketing function. This would be unusual,
but would such a business succeed?
The word "outstanding" is positive and describes an
innovative and successful business far better.
An outstanding business creates an outstanding
value in an outstanding way.
"Outstanding" means that the business is amazing,
inspiring and innovative. It means that the business
creates a well differentiated higher value for others.
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Love the World
If you love
the World, you build a
business that cares of and is in
harmony with the society and the environment.
Love is more powerful
than responsibility. Responsibility is about
mind, love is about
heart.
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Love Your Customers
Love for customers is the springhead of the cascade of innovations
and the river of revenues. Loving is about striving to make your
loved ones happier. If you make your customers feel happier, they
will stay with you, and you both will enjoy this lasting
loving
relationship...
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