Purpose

Your Actions

Opponents' Actions

Elevating

Create and articulate an inspiring vision; set a stretch goal

Provide strategic alignment and intent

Help people reach new heights

Make a core feature more prominent  >>>

→ Surprise customers and competitors; inspire partners

Slow down your fall if your strategic action abruptly fails

To low air pressure: Not visible to most targeted beneficiaries

Your inventors 'have their head in the clouds"

Government raises fees / standards; suppliers raise prices

Competitor come out with greater value innovations  >>>

Customers demand higher value

Deflating: Your balloon is "shot through" because a key venture enabler was disabled.

Gaining visibility

Invent creative marketing strategies to become remarkable

Help your clients become famous

Differentiate from competitors  >>>

Develop a Blue-Ocean strategy; create a new market niche

Create greater → value Innovations

Competitors take market attention away from your  product

Sightseeing

Take a helicopter view of your business, see the big picture; work on your business; discover promising opportunities, spot new trends  >>>

Understand needs and motivators of consumers;

Obtain technology and competitor intelligence

Travelling

Diversify; → discover new opportunities 

Explore new markets and create a new market niche

Invent new growth strategies