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The Core Attributes of
Entrepreneur’s Ikigai
•Life-Business Synergy: An
exciting mix of intrinsic and
extrinsic motivators.
•Purpose and Worth: A profound
sense of value in
entrepreneurial life.
•Inspired Action: Intrinsic
value of creative
entrepreneurial activities.
•Authentic Expression:
Expressing one’s true self and
unique identity.
•Values: A set of guiding
principles that shape
entrepreneurial behavior.
•Attitude: An internal mental
landscape fostering
entrepreneurship.
***IKIGAI: Journey Is the
Reward***
IKIGAI: Journey Is the Reward
For an intrinsically motivated
entrepreneur, the
entrepreneurial journey itself
is the reward.
Intrinsic motivation is the
incentive we feel to work on
something simply because we find
it interesting or enjoyable.
Intrinsic motivation is defined
as the doing of an activity for
its inherent satisfaction rather
than for some separable
consequence.
When intrinsically motivated, a
person is moved to act for the
fun or challenge entailed rather
than because of external
products, pressures, or rewards.
In other words, with intrinsic
motivation, the incentive for
engaging in a behavior or
completing a task is performing
the task itself.
There are three types of
intrinsic motivation: autonomy,
mastery, and purpose.
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