Magic Tool |
Metaphoric Solution |
Practical Solution |
Balloon |
Elevate your product /
your company above the competition |
●
→
Surprise
To Win
●
Create greater
→
value
Innovations; Develop a
new-to-the-world product
●
Invent more effective
differentiation and
creative marketing strategies |
Take a helicopter view |
●
Work on your business
●
Build synergies and
→
balance your business system
●
Invent new
growth strategies |
Set a
stretch goal |
●
Create
and
articulate an inspiring vision and
strategic intent
●
Launch a crusade |
Travel to a new place |
→
Discover new opportunities
●
Create a new market niche
●
Develop a
Blue-Ocean strategy |
|
Flashlight |
Find new ways of doing
things |
●
Challenge assumptions; ask
'Why? What if?' questions |
Discover
customer needs;
obtain market insight or competitor
intelligence |
●
Make
trend spotting practices a habit
●
Create early warning teams |
Find new
partners |
●
Define what is required to be superb, but is outside
your
capabilities
●
Look for the desired
core competencies and great
synergy potential |
Find the
→
problem |
●
Use the
5-Why process |
Find an
→
innovation solution
to a problem |
●
Brainstorm; take
different perceptual positions;
discover opportunities |
Make rules more
visible |
●
Promote corporate values / guiding principles / idea
evaluation guidelines |
|
Headset |
Communicate with employees |
●
Create a more effective
suggestion system
>>>
●
Communicate the knowledge and information that
people need
●
Facilitate
cross-pollination of ideas |
Communicate with customers |
●
Listen to customers; obtain
customer feedback
●
Partner with customers for development of new
solutions |
Communicate with external
experts |
●
Exchange knowledge and ideas with a diverse group of
experts and innovators
●
Inspire criticism to discover
improvement opportunities |
|
Fishing
Rod |
Experiment with different
baits to find out what works best
Hire away a key player of a competitor;
"Catch" investors / partners |
Beta-test a new product
Experiment with various marketing approaches and
techniques Ask learning SWOT questions |
To be completed soon |
Knife |
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|
|
Brood |
|
|
|
Rope |
|
|
|
Hammer |
|
|
|
Trophy |
|
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|
Money |
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