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Kore 10 Innovative Thinking Tools
for creative problem solving and turning problems to opportunities
Vadim Kotelnikov
Inventive Questions
Customers of Innovations
Balloon
Big picture understand needs and motivators of diverse groups of consumers;
Elevating make something more visible (strategic intent; guidelines; heroes); make a core feature more prominent;
Travelling diversify; explore new markets;
Money
Team provide financial incentives; give shares; buy trainings and/or consultancy services
Customer help customers earn money, save money
Investor understand selection criteria used by investors; develop a sound → revenue model and return realization options; provide convenient exit strategies; prepare a compelling presentation for investors
Flashlight
Turn on ...; focus on most important things;
Turn off defocus, challenge assumptions; stay beneath the radar;
→ Surprise lightening speed (quick selection of the best ideas; fast to market); draw attention;
Below are some examples of (1) metaphoric and (2) practical solutions
Magic Tool
Metaphoric Solution
Practical Solution
Elevate your product / your company above the competition
● → Surprise To Win
● Create greater → value Innovations; Develop a new-to-the-world product
● Invent more effective differentiation and creative marketing strategies
Take a helicopter view
● Work on your business
● Build synergies and → balance your business system
● Invent new growth strategies
Set a stretch goal
● Create and articulate an inspiring vision and strategic intent
● Launch a crusade
Travel to a new place
→ Discover new opportunities
● Create a new market niche
● Develop a Blue-Ocean strategy
Find new ways of doing things
● Challenge assumptions; ask 'Why? What if?' questions
Discover customer needs; obtain market insight or competitor intelligence
● Make trend spotting practices a habit
● Create early warning teams
Find new partners
● Define what is required to be superb, but is outside your capabilities
● Look for the desired core competencies and great synergy potential
Find the → problem
● Use the 5-Why process
Find an → innovation solution to a problem
● Brainstorm; take different perceptual positions; discover opportunities
Make rules more visible
● Promote corporate values / guiding principles / idea evaluation guidelines
Headset
Communicate with employees
● Create a more effective suggestion system >>>
● Communicate the knowledge and information that people need
● Facilitate cross-pollination of ideas
Communicate with customers
● Listen to customers; obtain customer feedback
● Partner with customers for development of new solutions
Communicate with external experts
● Exchange knowledge and ideas with a diverse group of experts and innovators
● Inspire criticism to discover improvement opportunities
Fishing Rod
Experiment with different baits to find out what works best
Hire away a key player of a competitor;
"Catch" investors / partners
Beta-test a new product
Experiment with various marketing approaches and techniques
Ask learning SWOT questions
To be completed soon
Knife
Brood
Rope
Hammer
Trophy
