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Innovation Brainball  >>  Ideation Process  >>  Two Phases

'Kitchen' phase ‒ synergizing ideas


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From competitive to additive ideation


After a challenge has been stated, each team member silently develops a radical idea or a breakthrough solution during the individual ideation 'Garden' phase. These ideas are shared by the team members after the 'Garden' phase has been completed.

The  'Garden' phase is followed by a quick idea assessment phase to choose the best base idea to build upon. The best strategic idea is selected based on pre-defined evaluation criteria, such as Weighted Guiding Principles.

Team members vote on the proposed ideas and the most popular one wins through. Special "Gold Coin Cards" can be used to speed the voting process. The team leader make the final decision in case two or more ideas got an equal number of votes.

Afterwards, the team members are asked to generate ideas that add value to the base idea. During this 'Kitchen' phase, team members work in a supportive and collaborative mode to build upon the base idea and come out with a stronger concept. To align this intellectual teamwork strategically, the team leader, the sponsor or the trainer may state some desired outcomes and ask for ideas on how to get there. Team members can contribute their suggestions and constructively comment or add to the discussion. Thus more and more ideas are added to the base idea to make it more effective.

The 'Kitchen' mindset of a chief who is cooking a delicious dish out of available ingredients leads to a collaborative, constructive and additive atmosphere which results in amazing creative outcomes.


Kitchen idea integration phase, team creativity, Innovation Braiinball ideation, Innoball



From Independent Ideation To Synergizing Ideas

Innoball helps boosts both individual entrepreneurial creativity and team creativity.

2 Creativity Catalysts

During the independent ideation phase, called 'Garden', team members look at the same situation from different points of view and come out with a variety of solutions.

These individual contributions are merged and synergized during the next 'Kitchen' phase of the intellectual teamwork.




 Process and Thinking Tools

SPIN - Spiral Integration of Ideas - value-added brainstorming, Vadim Kotelnikov

Innoball Ideation and Idea Selection

When Innoball is used to help a real project to succeed, a more sophisticated method of Spiral Integration of Ideas (SPIN) is to be used.

Team members submit their independent or synergized ideas to the team leader for evaluation and development of the next move.



 The 'Kithen' phase is both beneficial and fun

Innoball Bebefits: stronger innovation team and project success, Vadim Kotelnikov Innovation Brainball simulation game training