Long-term corporate success is linked
to the ability to innovate. Although corporate investment in
improvements
to existing products and processes does bring growth, it is new game
changing breakthroughs that will launch company into new markets, enable
rapid growth, and create high return on investment.
Companies that have been able to break out of
the pack, create a new highly profitable market niche, and
win customers.
Radical innovation changes the game, creates
new markets or adds new disruptive value to the existing marketplace, and provides a platform for the
long-term growth. Radical innovation should be a continued
activity to help your company reinvent itself and maintain its
market leadership.
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